Photography that converts, not just decorates
Campaign imagery should answer questions before copy does. A short checklist we use on set.
We align shots to the page structure: hero, proof, process, and social crops. If a frame will not survive a crop to 4:5 and 16:9, we fix it on set — not in post panic.
Light and wardrobe should match the brand’s verbal tone. A “precise engineering” story reads wrong with casual stock energy.
Deliverables are named and sized for web pipelines so engineering is not guessing which file is canonical.